{"id":2743,"date":"2019-12-03T12:47:05","date_gmt":"2019-12-03T12:47:05","guid":{"rendered":"http:\/\/www.constructionplantworld.com\/news\/?p=2743"},"modified":"2019-12-03T12:53:06","modified_gmt":"2019-12-03T12:53:06","slug":"bobcats-one-tough-animal-gets-bold-new-styling","status":"publish","type":"post","link":"https:\/\/www.constructionplantworld.com\/news\/2019\/12\/bobcats-one-tough-animal-gets-bold-new-styling\/","title":{"rendered":"Bobcat\u2019s \u2018One Tough Animal\u00ae\u2019 Gets Bold New Styling"},"content":{"rendered":"

<\/h4>\n

New Branding Growls Tough, Agile and Versatile<\/strong><\/h4>\n

Bobcat has introduced a new branding identity which reflects the company\u2019s iconic \u2018One Tough Animal\u00ae<\/sup>\u2019 brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile. At the same time, the new look unifies and strengthens the visual identity of all Bobcat product lines. The new styling is now more modular and can be applied to machines of all different types and sizes.<\/p>\n

As the first step of implementation of the new branding, the machine design element of the new scheme was used in the 2- to 4-tonne R-series mini-excavators launched last year. New styling decals have now been added and are being launched to complete the new brand identity. In the EMEA region, the M-series loaders (S450, S510 and S530) will be the first product line to carry the new styling \u2013 and these machines will be commercially available from January 2020. The next product line with the full new design in EMEA will be the R-series loaders, also in 2020, followed by others later next year.<\/p>\n

New Styling Displays Strength<\/strong><\/p>\n

For a number of years now, Bobcat’s products have enjoyed a strong identity composed of white, black and orange colours with the Bobcat logo.<\/p>\n

\"\"<\/strong><\/p>\n

\u201cThe simple vertical and horizontal character lines and the flat surface of the styling have served us well,\u201d explains Jin Hup Yeu, from the Doosan Design Center in Seoul, who led the design team. \u201cYet, this is a completely new design for a new era \u2013 and the very attractive silhouettes and optimal proportions emphasize its unique personality. Moreover, the new 3D-effect decal creates a more dynamic, 3-dimensional look-and-feel with the machine\u2019s exterior \"\"<\/strong>design, evoking more emotion in the viewer.<\/p>\n

\u201cThe graphic design also radiates a compact and robust look well-suited to the equipment. Instead of simply straight lines, the new design uses a slight curve to better convey strength and toughness. And with a stronger, sharper-and-edgier profile, the new design communicates a more advanced, high-tech image. Moreover, the Bobcat logo on the back is finished with a stronger and more visible styling, with slight variations to accentuate the design of the particular product line.\u201d<\/p>\n

Synergy of Tough, Agile and Versatile<\/strong><\/p>\n

The design language is slightly different according to the type, function and size of the equipment. For example, the compact machines emphasize the \u2018Agile\u2019 and \u2018Versatile\u2019 qualities with a look that is stylish and sleek. On the other hand, the larger tonnage machines put the focus on their \u2018Tough\u2019 and robust qualities.<\/p>\n

By anchoring the new styling in the Tough, Agile and Versatile keywords of Bobcat\u2019s DNA, the designers have breathed new dynamism into the equipment\u2019s distinctive silhouette and the unique, time-honoured Bobcat image.<\/p>\n

www.bobcat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\nNew Branding Growls Tough, Agile and Versatile
\nBobcat has introduced a new branding identity which reflects the company\u2019s iconic <\/p>\nRead more<\/a>","protected":false},"author":2,"featured_media":2744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plant-news"],"_links":{"self":[{"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/posts\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/comments?post=2743"}],"version-history":[{"count":10,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/posts\/2743\/revisions"}],"predecessor-version":[{"id":2756,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/posts\/2743\/revisions\/2756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/media\/2744"}],"wp:attachment":[{"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/media?parent=2743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/categories?post=2743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constructionplantworld.com\/news\/wp-json\/wp\/v2\/tags?post=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}